{"id":2325,"date":"2019-09-07T12:54:53","date_gmt":"2019-09-07T10:54:53","guid":{"rendered":"http:\/\/www.beddy.io\/?page_id=2325"},"modified":"2022-05-12T15:47:33","modified_gmt":"2022-05-12T13:47:33","slug":"metamotori","status":"publish","type":"page","link":"https:\/\/www.beddy.io\/en\/metasearch\/","title":{"rendered":"Metasearch"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
Metasearch: which one<\/span>

How does metasearch work?<\/span><\/h1>

Metasearch or Travel Meta Search websites are aimed at combining and comparing information, rates, reviews and offers from hotels and all kind of accommodation facilities<\/p>\n<\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\n
The main metasearch tools are Trivago<\/b> and Google Hotel ADS<\/b>.
Their spread and continuous innovation is significantly affecting the reservation process.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\n
Nowadays, using metasearch is key to online promotion, as it helps properties to compete with OTAs, to boost sales and to cut commission costs.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\n
Many users rather reserve through metasearch thanks to rate and reviews comparison. <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\n
If a property is already using these channels, the direct connection to the official website Booking Engine will maximize investments, by reducing costs and fostering customer loyalty.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
Metasearch<\/span>

trivago<\/span><\/h1>

Trivago is one of the most famous metasearch<\/b> and online reviews tools.
\nHotels can activate a Pay Per Click campaign according to its needs and budget. By Trivago, users will be allowed to directly reserve on the official website<\/b>.<\/p>\n

Thereupon, the Hotel will benefit<\/b> in visibility and competitiveness in relation with competitors and main OTAs.
\nCost of each click is defined by the market manager of Trivago.<\/p>\n<\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
Metasearch<\/span>

Tripadvisor<\/span><\/h1>

TripAdvisor \u00e8 il pi\u00f9 importante sito di recensioni<\/b> al mondo e offre la possibilit\u00e0 ai viaggiatori di confrontare tariffe e disponibilit\u00e0 di ogni struttura ricettiva.
\nL\u2019acquisizione di visibilit\u00e0 qualificata \u00e8 da sempre uno degli elementi di successo di una strategia di marketing, su Tripadvisor \u00e8 possibile optare tra due diverse soluzioni: Commissione o Pay Per Click (PPC).<\/b>
\nNel primo caso, la commissione varia dal 12% al 15%, in base alla visibilit\u00e0 che si vuole ottenere.<\/p>\n

Il costo della campagna Pay Per Click, invece, sar\u00e0 da definire con il proprio market manager.<\/p>\n<\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
Metasearch<\/span>

Google Hotel Ads<\/span><\/h1>

Google Hotel Ads is Google advertising platform<\/b>, specifically designed for hotels and all kind of accommodation facilities.
\nGoogle helps hoteliers to promote their properties and to sell their rooms directly on Google maps and Google<\/b>. Thereby, properties will be visible in the search results sorted by brand and destination.
\nUsers can easily get in touch with the property<\/b>, by visiting its official website and finalizing reservation through the booking engine.<\/p>\n

Thanks to Pay Per click campaigns, Google helps properties to increase the amount of direct reservations,hence bypassing OTAs<\/b>.<\/p>\n<\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Metasearch quali scegliere Come funzionano i metasearch? I metamotori o Travel Meta Search sono siti web che aggregano e comparano informazioni, tariffe,…<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2325","page","type-page","status-publish","hentry"],"yoast_head":"\nPrenotazioni dai Metamotori: collegamento al Booking Engine | Beddy<\/title>\n<meta name=\"description\" content=\"Incrementa la visibilit\u00e0 online e collega le tariffe del tuo sito a Google Hotel Ads, Trivago e Tripadvisor. Richiedi una demo gratuita!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beddy.io\/en\/metasearch\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prenotazioni dai Metamotori: collegamento al Booking Engine | Beddy\" \/>\n<meta property=\"og:description\" content=\"Incrementa la visibilit\u00e0 online e collega le tariffe del tuo sito a Google Hotel Ads, Trivago e Tripadvisor. Richiedi una demo gratuita!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beddy.io\/en\/metasearch\/\" \/>\n<meta property=\"og:site_name\" content=\"Beddy\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-12T13:47:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/web-search-engine-beddy.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.beddy.io\/metamotori\/\",\"url\":\"https:\/\/www.beddy.io\/metamotori\/\",\"name\":\"Prenotazioni dai Metamotori: collegamento al Booking Engine | Beddy\",\"isPartOf\":{\"@id\":\"https:\/\/www.beddy.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.beddy.io\/metamotori\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.beddy.io\/metamotori\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/web-search-engine-beddy.png\",\"datePublished\":\"2019-09-07T10:54:53+00:00\",\"dateModified\":\"2022-05-12T13:47:33+00:00\",\"description\":\"Incrementa la visibilit\u00e0 online e collega le tariffe del tuo sito a Google Hotel Ads, Trivago e Tripadvisor. Richiedi una demo gratuita!\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.beddy.io\/metamotori\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.beddy.io\/metamotori\/#primaryimage\",\"url\":\"https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/web-search-engine-beddy.png\",\"contentUrl\":\"https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/web-search-engine-beddy.png\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.beddy.io\/#website\",\"url\":\"https:\/\/www.beddy.io\/\",\"name\":\"Beddy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.beddy.io\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prenotazioni dai Metamotori: collegamento al Booking Engine | Beddy","description":"Incrementa la visibilit\u00e0 online e collega le tariffe del tuo sito a Google Hotel Ads, Trivago e Tripadvisor. Richiedi una demo gratuita!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beddy.io\/en\/metasearch\/","og_locale":"en_GB","og_type":"article","og_title":"Prenotazioni dai Metamotori: collegamento al Booking Engine | Beddy","og_description":"Incrementa la visibilit\u00e0 online e collega le tariffe del tuo sito a Google Hotel Ads, Trivago e Tripadvisor. Richiedi una demo gratuita!","og_url":"https:\/\/www.beddy.io\/en\/metasearch\/","og_site_name":"Beddy","article_modified_time":"2022-05-12T13:47:33+00:00","og_image":[{"url":"https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/web-search-engine-beddy.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.beddy.io\/metamotori\/","url":"https:\/\/www.beddy.io\/metamotori\/","name":"Prenotazioni dai Metamotori: collegamento al Booking Engine | Beddy","isPartOf":{"@id":"https:\/\/www.beddy.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.beddy.io\/metamotori\/#primaryimage"},"image":{"@id":"https:\/\/www.beddy.io\/metamotori\/#primaryimage"},"thumbnailUrl":"https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/web-search-engine-beddy.png","datePublished":"2019-09-07T10:54:53+00:00","dateModified":"2022-05-12T13:47:33+00:00","description":"Incrementa la visibilit\u00e0 online e collega le tariffe del tuo sito a Google Hotel Ads, Trivago e Tripadvisor. Richiedi una demo gratuita!","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beddy.io\/metamotori\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.beddy.io\/metamotori\/#primaryimage","url":"https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/web-search-engine-beddy.png","contentUrl":"https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/web-search-engine-beddy.png"},{"@type":"WebSite","@id":"https:\/\/www.beddy.io\/#website","url":"https:\/\/www.beddy.io\/","name":"Beddy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beddy.io\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/www.beddy.io\/en\/wp-json\/wp\/v2\/pages\/2325"}],"collection":[{"href":"https:\/\/www.beddy.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.beddy.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.beddy.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beddy.io\/en\/wp-json\/wp\/v2\/comments?post=2325"}],"version-history":[{"count":25,"href":"https:\/\/www.beddy.io\/en\/wp-json\/wp\/v2\/pages\/2325\/revisions"}],"predecessor-version":[{"id":3848,"href":"https:\/\/www.beddy.io\/en\/wp-json\/wp\/v2\/pages\/2325\/revisions\/3848"}],"wp:attachment":[{"href":"https:\/\/www.beddy.io\/en\/wp-json\/wp\/v2\/media?parent=2325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}