{"id":2840,"date":"2019-10-09T17:38:49","date_gmt":"2019-10-09T15:38:49","guid":{"rendered":"http:\/\/www.beddy.io\/?page_id=2840"},"modified":"2024-04-16T13:56:14","modified_gmt":"2024-04-16T11:56:14","slug":"brand-protection","status":"publish","type":"page","link":"https:\/\/www.beddy.io\/en\/brand-protection\/","title":{"rendered":"Brand Protection"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2840\" class=\"elementor elementor-2840\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ca1b7d animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"8ca1b7d\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4c7391 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left\" data-id=\"a4c7391\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8ba69a sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"e8ba69a\" data-element_type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"trx_sc_title_871936126\"\n\t\tclass=\"sc_title sc_title_default\"><span class=\"sc_item_subtitle sc_title_subtitle sc_align_center sc_item_subtitle_above sc_item_title_style_default\">Intercept users accommodation reasearch<\/span><h1 class=\"sc_item_title sc_title_title sc_align_center sc_item_title_style_default sc_item_title_tag\"><span class=\"sc_item_title_text\">Increase direct bookings<\/span><\/h1><div class=\"sc_item_descr sc_title_descr sc_align_center\"><p>Nowadays is it getting harder to climb the ranking on search engine, since OTAs keep customer search on track by pay per click campaigns. \nBrand Protection is aimed a tackling this phenomenon by tracking potential customer before the OTAs do  <\/p>\n<\/div><\/div><!-- \/.sc_title -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-065c345 home_3box-1 sc_fly_static elementor-widget elementor-widget-trx_sc_services\" data-id=\"065c345\" data-element_type=\"widget\" data-widget_type=\"trx_sc_services.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"trx_sc_services_327882315\" class=\"sc_services sc_services_triangle sc_services_featured_top\"><div class=\"sc_services_columns_wrap sc_item_columns sc_item_posts_container sc_item_columns_3 trx_addons_columns_wrap columns_padding_bottom columns_in_single_row\"><div class=\"trx_addons_column-1_3\"><div data-post-id=\"2853\" class=\"sc_services_item no_links with_content with_icon sc_services_item_featured_top post-2853 cpt_services type-cpt_services status-publish hentry cpt_services_group-servizi-pms\">\n\t<span id=\"trx_sc_services_327882315_icon-thumbs-up-light_1\"\n\t\t\t\t class=\"sc_services_item_icon sc_icon_type_icons icon-thumbs-up-light\"><\/span>\t<div class=\"sc_services_item_info\">\n\t\t\t\t<div class=\"sc_services_item_header\">\n\t\t\t\t\t\t<h5 class=\"sc_services_item_title entry-title\">Protect Your brand<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sc_services_item_content\"><p>Set ads to get first positioned on Google ranking<\/p>\n<\/div><\/div>\n<\/div>\n<\/div><div class=\"trx_addons_column-1_3\"><div data-post-id=\"2854\" class=\"sc_services_item no_links with_content with_icon sc_services_item_featured_top post-2854 cpt_services type-cpt_services status-publish hentry cpt_services_group-servizi-pms\">\n\t<span id=\"trx_sc_services_327882315_icon-checkbox-2_2\"\n\t\t\t\t class=\"sc_services_item_icon sc_icon_type_icons icon-checkbox-2\"><\/span>\t<div class=\"sc_services_item_info\">\n\t\t\t\t<div class=\"sc_services_item_header\">\n\t\t\t\t\t\t<h5 class=\"sc_services_item_title entry-title\">Keeps a record of<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sc_services_item_content\"><p>Campaign footage, performance and return on investment<\/p>\n<\/div><\/div>\n<\/div>\n<\/div><div class=\"trx_addons_column-1_3\"><div data-post-id=\"2855\" class=\"sc_services_item no_links with_content with_icon sc_services_item_featured_top post-2855 cpt_services type-cpt_services status-publish hentry cpt_services_group-servizi-pms\">\n\t<span id=\"trx_sc_services_327882315_icon-spin4_3\"\n\t\t\t\t class=\"sc_services_item_icon sc_icon_type_icons icon-spin4\"><\/span>\t<div class=\"sc_services_item_info\">\n\t\t\t\t<div class=\"sc_services_item_header\">\n\t\t\t\t\t\t<h5 class=\"sc_services_item_title entry-title\">Increase your direct reservations<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sc_services_item_content\"><p>Track potential customers and re-direct them to the official website<\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- \/.sc_services -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c59da42 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"c59da42\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ad233b elementor-section-stretched sc_push_y_large_negative elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ad233b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-add3c7b sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left\" data-id=\"add3c7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a96ab2a sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"a96ab2a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c7507f elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"5c7507f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19e001a sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left elementor-invisible\" data-id=\"19e001a\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5893c7 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"d5893c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"400\" src=\"https:\/\/www.beddy.io\/wp-content\/uploads\/2024\/02\/sezione-1.png\" class=\"attachment-full size-full wp-image-4088\" alt=\"\" srcset=\"https:\/\/www.beddy.io\/wp-content\/uploads\/2024\/02\/sezione-1.png 650w, https:\/\/www.beddy.io\/wp-content\/uploads\/2024\/02\/sezione-1-300x185.png 300w, https:\/\/www.beddy.io\/wp-content\/uploads\/2024\/02\/sezione-1-18x12.png 18w, https:\/\/www.beddy.io\/wp-content\/uploads\/2024\/02\/sezione-1-370x228.png 370w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ced1ae1 sc_inner_width_1_2 sc-tablet_inner_width_1_2 sc_content_align_inherit sc_layouts_column_icons_position_left elementor-invisible\" data-id=\"ced1ae1\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3965d3a sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"3965d3a\" data-element_type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"trx_sc_title_1478903713\"\n\t\tclass=\"sc_title sc_title_default\"><span class=\"sc_item_subtitle sc_title_subtitle sc_item_subtitle_above sc_item_title_style_default\">Brand Protection<\/span><h1 class=\"sc_item_title sc_title_title sc_item_title_style_default sc_item_title_tag\"><span class=\"sc_item_title_text\">An  powerful marketing tool integrated<\/span><\/h1><div class=\"sc_item_descr sc_title_descr\"><p>Brand Protection is a modern integrated marketing tool aimed at increasing direct bookings to save OTAs commission costs <\/p>\n<div class=\"custom-block\">\n<ul id=\"brand_ul\" class=\"style-3 custom-style\">\n<li><i class=\"fa fa-check\" aria-label=\"fa fa-check\"><\/i> Automatic campaigns<\/li>\n<li><i class=\"fa fa-check\" aria-label=\"fa fa-check\"><\/i> Full tracking<\/li>\n<li><i class=\"fa fa-check\" aria-label=\"fa fa-check\"><\/i> Quotations management<\/li>\n<li><i class=\"fa fa-check\" aria-label=\"fa fa-check\"><\/i> Budget optimization<\/li>\n<li><i class=\"fa fa-check\" aria-label=\"fa fa-check\"><\/i> Automatic sending of presence form to Polizia di stato<\/li>\n<li><i class=\"fa fa-check\" aria-label=\"fa fa-check\"><\/i> Ads translated into multiple languages<\/li>\n<li><i class=\"fa fa-check\" aria-label=\"fa fa-check\"><\/i> Closely related keywords<\/li>\n<li><i class=\"fa fa-check\" aria-label=\"fa fa-check\"><\/i> Statistics<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><!-- \/.sc_title -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b1ada sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"76b1ada\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4528890 sc_push_y_small_negative elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4528890\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d736844 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left\" data-id=\"d736844\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f26dc60 elementor-section-content-top elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f26dc60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bc89c80 animated-slow sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left elementor-invisible\" data-id=\"bc89c80\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;bounceInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d132d22 sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"d132d22\" data-element_type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"trx_sc_title_1752791008\"\n\t\tclass=\"sc_title color_style_link2 sc_title_default\"><span class=\"sc_item_subtitle sc_title_subtitle sc_item_subtitle_above sc_item_title_style_default\">On top of Google results<\/span><h1 class=\"sc_item_title sc_title_title sc_item_title_style_default sc_item_title_tag\"><span class=\"sc_item_title_text\">How does it work?<\/span><\/h1><div class=\"sc_item_descr sc_title_descr\"><p>Beddy automatically creates campaigns on Google Ads with keywords closely related to your brand (the same ones on which OTAs make offers)<\/p>\n<p>The ads are optimized in order to obtain the highest in Google quality scores and direct the customer to your official site. Customers can also call you directly from the ad.<\/p>\n<p>Beddy's algorithm constantly monitors your campaigns, optimizing your budget to stay on top and convert customer searches into bookings.<\/p>\n<\/div><\/div><!-- \/.sc_title -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e890c0 animated-slow primo-su-google sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left elementor-invisible\" data-id=\"5e890c0\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e199cff sc_fly_static elementor-widget elementor-widget-image\" data-id=\"e199cff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1788\" height=\"1745\" src=\"https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/social-brand-protection.png\" class=\"attachment-full size-full wp-image-3752\" alt=\"\" srcset=\"https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/social-brand-protection.png 1788w, https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/social-brand-protection-300x293.png 300w, https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/social-brand-protection-768x750.png 768w, https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/social-brand-protection-1024x999.png 1024w, https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/social-brand-protection-370x361.png 370w, https:\/\/www.beddy.io\/wp-content\/uploads\/2021\/02\/social-brand-protection-760x742.png 760w\" sizes=\"(max-width: 1788px) 100vw, 1788px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Intercetta le ricerche Ricevi pi\u00f9 prenotazioni dirette Farsi trovare sui motori di ricerca oggi \u00e8 pi\u00f9 difficile perch\u00e9 le OTA intercettano il&hellip;<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2840","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotel Brand Protection: primo posto su Google | Beddy<\/title>\n<meta name=\"description\" content=\"Con la Brand Protection, Beddy \u00e8 in grado di generare annunci su Google Ads e superare le OTA nei motori di ricerca. Richiedi una demo gratutita!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beddy.io\/en\/brand-protection\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Brand Protection: primo posto su Google | Beddy\" \/>\n<meta property=\"og:description\" content=\"Con la Brand Protection, Beddy \u00e8 in grado di generare annunci su Google Ads e superare le OTA nei motori di ricerca. Richiedi una demo gratutita!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beddy.io\/en\/brand-protection\/\" \/>\n<meta property=\"og:site_name\" content=\"Beddy\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T11:56:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beddy.io\/wp-content\/uploads\/2024\/02\/sezione-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.beddy.io\/brand-protection\/\",\"url\":\"https:\/\/www.beddy.io\/brand-protection\/\",\"name\":\"Hotel Brand Protection: primo posto su Google | Beddy\",\"isPartOf\":{\"@id\":\"https:\/\/www.beddy.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.beddy.io\/brand-protection\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.beddy.io\/brand-protection\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beddy.io\/wp-content\/uploads\/2024\/02\/sezione-1.png\",\"datePublished\":\"2019-10-09T15:38:49+00:00\",\"dateModified\":\"2024-04-16T11:56:14+00:00\",\"description\":\"Con la Brand Protection, Beddy \u00e8 in grado di generare annunci su Google Ads e superare le OTA nei motori di ricerca. 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