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{"id":4739,"date":"2019-10-09T17:38:49","date_gmt":"2019-10-09T15:38:49","guid":{"rendered":"https:\/\/www.beddy.io\/newsite\/brand-protection\/"},"modified":"2026-10-05T11:17:21","modified_gmt":"2026-10-05T09:17:21","slug":"brand-protection","status":"publish","type":"page","link":"https:\/\/www.beddy.io\/en\/brand-protection\/","title":{"rendered":"Brand Protection"},"content":{"rendered":"\t\t
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Intercept users accommodation reasearch<\/span>

Increase direct bookings<\/span><\/h1>

Nowadays is it getting harder to climb the ranking on search engine, since OTAs keep customer search on track by pay per click campaigns. Brand Protection is aimed a tackling this phenomenon by tracking potential customer before the OTAs do<\/p>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Protect Your brand<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Set ads to get first positioned on Google ranking<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>

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Keeps a record of<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Campaign footage, performance and return on investment<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>

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Increase your direct reservations<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Track potential customers and re-direct them to the official website<\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Brand Protection<\/span>

An powerful marketing tool integrated<\/span><\/h1>

Brand Protection is a modern integrated marketing tool aimed at increasing direct bookings to save OTAs commission costs<\/p>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • <\/i> Automatic campaigns<\/li>\r\n\t\t
  • <\/i> Full tracking<\/li>\r\n\t\t
  • <\/i> Quotations management<\/li>\r\n\t\t
  • <\/i> Budget optimization<\/li>\r\n\t\t
  • <\/i> Automatic sending of presence form to Polizia di stato<\/li>\r\n\t\t
  • <\/i> Ads translated into multiple languages<\/li>\r\n\t\t
  • <\/i> Closely related keywords<\/li>\r\n\t\t
  • <\/i> Statistics<\/li>\r\n\t<\/ul>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    On top of Google results<\/span>

    How does it work?<\/span><\/h1>

    Beddy automatically creates campaigns on Google Ads with keywords closely related to your brand (the same ones on which OTAs make offers)<\/p>\n

    The ads are optimized in order to obtain the highest in Google quality scores and direct the customer to your official site. Customers can also call you directly from the ad.<\/p>\n

    Beddy's algorithm constantly monitors your campaigns, optimizing your budget to stay on top and convert customer searches into bookings.<\/p>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Intercept users accommodation reasearch Increase direct bookings Nowadays is it getting harder to climb the ranking on search engine, since OTAs keep…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4739","page","type-page","status-publish","hentry"],"yoast_head":"\nHotel Brand Protection: first place on Google | Beddy<\/title>\n<meta name=\"description\" content=\"With Brand Protection, Beddy is able to generate ads on Google Ads and surpass OTAs in search engines. Request a free demo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beddy.io\/en\/brand-protection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Brand Protection: first place on Google | Beddy\" \/>\n<meta property=\"og:description\" content=\"With Brand Protection, Beddy is able to generate ads on Google Ads and surpass OTAs in search engines. 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